KELLOGG CANADA RALLIES CANADIANS TO SHARE THE POWER OF THEIR BREAKFAST

I was up early today and sat down with my favorite Kellogg'' s cereal to kick start my day. As I sat there, crunching away and enjoying the feeling of " not being hungry", I thought about the people especially children who go to school without a breakfast or barely a crumb of bread. 

I am blessed and so grateful for it. In the past I have been a huge supporter of Breakfast Clubs of Canada and also volunteer from time to time in our local breakfast club. The feeling I get when I see children eating a nutritious breakfast surpasses the feeling of " not being hungry". Every child deserves it as much as my own.

   Studies show that breakfast can help kids boost their academic performance – improving behavior, reducing absences and tardiness and increasing focus and physical performance.

Thursday March 8^th is National Breakfast Day and Kellogg’s has partnered with Breakfast Clubs of Canada and Breakfast for Learning to launch the Share Your Breakfast program to encourage Canadians to help children who might otherwise go without.

As part of this movement, Canadians are invited to celebrate National Breakfast Day with Kelloggs's on Thursday, March 8.  Throughout the day and across the country Kellogg''s will be surprising Canadians with free mini-packs of Kellogg's Rice Krispies cereal to raise awareness about our country's hungry children. In return, Kellogg''s will be donating to their National Breakfast Day charity partners.  In essence, a bowl for you will equal a bowl for a hungry child. 

  You can be involved and help spread awareness.Here''s how you can be involved:

a.     Visit Kellogg’s website (www.kelloggs.ca/SYB) to view the breakfast video and share this important message with friends and family via social media.

b.     Pick-up a specially marked box of Kellogg's cereal in-store for a unique pin code to redeem for a free breakfast item and;

c.      In return, Kellogg’s will make a donation to Breakfast Clubs of Canada and Breakfast for Learning

d.     Or visit the breakfast charities directly to make your own donation and find out more about the great work they're doing to fight hunger in Canada.

                   www.breakfastclubscanada.org or www.breakfastforlearning.ca

           e.  Tweet your support using the hashtag #shareyourbreakfast